Pure Indoor Cycling, Inc.
Pure is an indoor cycling studio based in downtown San Diego. Their signature class combines choreographed rhythmic moves with cycling techniques for a high-intensity workout designed to target your upper body, legs and core.
The PURE word-mark and symbol are focused on simple shapes, yet unique enough to be recognizable at close and from a distance. The logo design accommodates seamlessly with the store design, which was one of the essentials in the briefing.