MALBON GOLF — CUSTOM LOGOTYPE
INSPIRING TODAY'S YOUTH TO PARTICIPATE IN THE GREATEST GAME ON EARTH.
Malbon Golf
www.malbongolf.com
logotype, logo, typography, monoline,
type, custom type, script, lettering, wordmark
Malbon Golf — is a lifestyle brand inspired by the game of golf. We provide quality products, tell stories, and invite customers to take part in the community of like-minded thinkers that we have created.
Excited when Los Angeles based Malbon got in touch to have me help with the refinement of their current logo script. While everything was up to debate, the general shape of the “M” had to stay and also decided to keep the “bon” connecting flow to maintain that nostalgic feel to the old script.
I have written a case study showing the full process of building the Malbon logotype. Every step is in detail covered, from sketching the initial ideas to polishing the final concept. ↓
Malbon, an insight into my process.
