Malbon Golf — is a lifestyle brand inspired by the game of golf. We provide quality products, tell stories, and invite customers to take part in the community of like-minded thinkers that we have created.
Excited when Los Angeles based Malbon got in touch to have me help with the refinement of their current logo script. While everything was up to debate, the general shape of the “M” had to stay and also decided to keep the “bon” connecting flow to maintain that nostalgic feel to the old script.
The original script could be easily misread as “Mallon” because of the two loops on the “L and B”. Removing the loop on the “B” significantly improved the readability.