logotype, logo, typography, serif,
type, custom type, script, vintage
Canette — is a small sewing company located in Paris. They offer several sewing kits for children up to 14 years old. The kits are accessible to everyone: with clear patterns (without overlapping), well-detailed step-by-step instructions, all the haberdashery (well-sourced) needed to "pimp" all the shirts and sweaters in our closets.
While setting up the brand, Marie Liane (founder of Canette) ran into the usual (can’t put my finger on it) troubles. There was a concept but it was a simple serif font and clearly not what was envisioned. Here is where I came into play and was able to transform her ideas into a beautiful custom serif script hybrid word-mark.